I heard a terrible rumor the other day that I hoped was not true, but I have just received confirmation and sadly I must report that Costco will no longer be giving away free Costco Cookbooks on Black Friday.
In the US, since 2003 Costco has given out a free The Costco Way cookbook to members who dared to brave the Black Friday crowds to shop. The cookbooks had hundreds of recipes from different Costco vendors all featuring various Costco items, and there were recipes for all types of meals and occasions.
The only place I venture out to on Black Friday is Coscto and I always looked forward to each years 200+ page, paperback cookbook. I am shocked and disappointed they have decided to discontinue this beloved tradition.
I reached out to Costco to ask why they chose to end the cookbook giveaway and I was told instead of distributing the cookbooks this year they have launched a new section in the Costco Connection Magazine called Farm to Table. This new section features seasonally available produce and recipes from Costco suppliers.
I flipped through the last few months of the Costco Connection magazine and sure enough starting with the September issue I found a section called Farm to Table. Well guess what? It's just a bunch of photographs of produce and a couple of recipes. Between the September, October and November issues there is a grand total of 24 pages of Farm to Table, but only 11 total recipes, and grapes, tomatoes & citrus are featured items in ALL three months.
The only polite word that comes to mind to describe this is: LAME.
While this may be the end of an era, there is a small silver lining: all original 13 cookbooks in the series will live on in digital format on Costco.com.
Until next time,
the Costco Connoisseur
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